Target Audience and Message Considerations

My audience is comprised of concerned individuals, stakeholders, and decision-makers involved in K-12 education and higher education. The members of this audience include parents, teachers, school administrators, policymakers, and non-profit organizations that are invested in improving digital equity and access to technology for all students.

The role of parents in the community is crucial as they are the primary advocates for their children’s education. Teachers and school administrators play a significant role in creating technology-rich learning environments and ensuring that students have access to the resources they need to succeed. Policymakers have the power to make decisions that can greatly impact digital equity, and non-profit organizations play an important role in advocating for and supporting initiatives that promote technology access and literacy for all students.

This audience has been included because they have a vested interest in ensuring that all students have access to technology and the skills they need to succeed in the digital age. The need for technological literacy is critical for success in the 21st century, both in education and in the workforce, and it is essential that individuals and organizations take steps to ensure that all students have access to the resources they need to develop these skills.

My audience is likely to have some background knowledge about digital equity issues, but it is important to note that not all members of the audience may have an in-depth understanding of the complexities of this issue. Prior knowledge about the unequal distribution of access and skills related to technology among different groups of people, including socioeconomic status, race, education, and geographic location, will be necessary to fully understand the need for a new film program.

Anticipated questions from members of the audience may include the purpose of the new film program, how it will be implemented, and what outcomes are expected. It is important to address these questions and provide clear, concise, and compelling information about the goals and objectives of the program, as well as the potential impact it could have on students, communities, and the wider world.

The members of this audience will be compelled to act upon the proposal for a new film program if they are made aware of the significant need for K-12 and college students to gain technological literacy to be successful in today’s digital age. This need is seen very frequently among low-income and minority students, who are less likely to have access to technology and technology-rich learning environments. Providing information about the disparities in technology access and the negative impact it has on these students can be a powerful motivator for individuals and organizations to take action.

Practical matters that must be addressed include site, district, and state policies related to technology access and usage, as well as the impact the new film program may have on the community. It is important to consider the resources required to implement the program, such as funding, personnel, and technology infrastructure, and to engage stakeholders, including faculty, staff, and members of the community, in the planning and implementation process.

The proposed new film program can support existing or anticipated initiatives or priority areas related to digital equity and technology access. For example, initiatives aimed at closing the digital divide and increasing access to technology for low-income and minority students would be directly supported by this program. The program could also align with broader initiatives aimed at promoting technology literacy and digital citizenship among students, as well as efforts to prepare students for success in the 21st-century workforce.