Imagine embarking on a spellbinding, epic journey that follows the real-life story of the world’s greatest sports agent during the rise of professional football to become America’s most popular form of entertainment. His destiny intersects with some of the most iconic and memorable people, places, and events in recent memory. He takes a sport where players, especially minority players, were significantly underpaid, and turns them into the highest-paid athletes in the world—on and off the field. He fights to make football a far safer sport for the players, so their families can enjoy a full, healthy life with them. He raises more than a billion dollars for the most needed charitable causes and people. Imagine being immersed in the world of the greatest sport of all time, with the most record-breaking man in sports off the field. This is a story of hopes, dreams, and fears, blood, sweat, and tears; of loves lost and found; of battles lost and won. It is a story about people, relationships, and the game of life. This is the true-life story of Leigh Steinberg.
We believe this story has incredible potential as a TV series, even to the point of becoming a major, long-running franchise, because it integrates compelling storytelling with America’s first choice in entertainment. Consider that…
- Football has become America’s most watched and most popular sport.
- The NFL has the highest average attendance of any professional sports league in the world and is the most popular sports league in the United States.
- The Super Bowl is also among the biggest club sporting events in the world, with the individual games accounting for many of the most-watched television programs in American history.
- The NFL is the wealthiest professional sports league by revenue and the sports league with the most valuable teams.
The NFL, distribution networks, players, and thousands of brands will have a vested interest to become partners that promote this show. It will have broad appeal, beyond the already huge audience of NFL fans that will include many others—old, young, male, and female—who are drawn in by the human element of the story off the field. The value proposition for this show is sky-high. The potential for monetization is as epic as the story.
